Dan Collison

LinkedIn

Quick case study

Visibly web app

Team

  • Product designer (me)

Timeline

  • 2024-25
  • 9 months

Software

  • Miro
  • Figma

Brief

Redesign an industrial compliance desktop B2B SaaS product.

Impact

Returned the business to growth with a product that now has customers.

1/5Requirements

I was brought onboard by the senior leadership as the company's sole product designer and asked to redesign the underperforming B2B SaaS desktop product from scratch.

2/5Research & discovery

I defined the customer problems to solve by interviewing industrial health and safety professionals and learning about their on-site workflows, legacy tools, and pain points.

3/5Prototype & testing

I ran multiple iterations of design and user feedback with a wireframe prototype to identify the correct product-based solutions to the problems identified at research.

4/5Final UI design

I created a light + dark design language, responsive layouts, and a design system. Meanwhile new customers were onboarded to a visually basic version of the product.

5/5Agile development

I wrote Jira documentation for every feature, worked with the leadership to plan the product roadmap, and collaborated with engineers to build and ship a polished product.

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